
Medios tradicionales y la era digital – «Sayonara Baby» o «Million Dollar Baby»
Durante estos años, y más durante los últimos 2 años, el Covid-19 ha destacado algunas de las tendencias que veníamos observando sobre el consumo del contenido digital
Durante estos años, y más durante los últimos 2 años, el Covid-19 ha destacado algunas de las tendencias que veníamos observando sobre el consumo del contenido digital
«I’m not building a game. I’m building a new country«. Esto decía Philip Rosedale alrededor del año 2000 cuando estaba construyendo uno de los primeros
#Metaverso, #RetailMedia, #cookies, #1stPartyData… no hay tendencia digital que se le escape a Elvira Nieto Simón, nuestra Digital Senior Manager.En el especial #tendencias del marketing digital publicado por El Publicista, comentaba sobre #Retail que
«Cambios y oportunidades en tiempo real,» así titula la Revista Anuncios el Reportaje a Fondo en el que participa Carlos Casado, CEO de Spark Foundry,
Las plataformas de distribución para la venta de productos serán los canales dominantes en el futuro del e-commerce Más del 71% de los internautas utilizan
Si todavía hoy no sabes qué es Twitch, ve y pregúntale a cualquier persona que no supere la treintena. Es una plataforma de vídeos en vivo
Ana Duque, Strategy Director de Spark Foundry Spain, nos trae en exclusiva un artículo de opinión referente al ‘Especial Agencias 2021’ que desde La Publicidad estamos preparando para
El marketing y la comunicación digital ha ejercido como locomotora y como paracaídas, al mismo tiempo, para el negocio de la publicidad este último año
Cada vez nos importa más qué hacen las compañías con nuestros datos, muchas veces por un desconocimiento y miedo irracional (parece que se van a
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